Following on the heels of glowing coverage in Business Week, reported here earlier, The New York Times profiled “Boulder, Colo., a Magnet for High-Tech Start-Ups” on May 13.

The article called Boulder “this small city, which is breeding tech start-ups at an attention-grabbing rate.” Boulder, it adds, “has been luring tech industry veterans and young entrepreneurs from Silicon Valley and Manhattan with promises of a tech community that allows for lunch-break hikes in the foothills of the Rocky Mountains.”

The article quotes author Richard Florida, who wrote The Rise of the Creative Class:

“Boulder has reached this beautiful sweet spot, where it has many advantages of a university town — tech and talent and openness — but without many of the costs and traffic and congestion that may disadvantage incumbent centers of innovation,” Mr. Florida said.

A Times photographer even managed to catch Jason Mendelson, Ryan McIntyre and Brad Feld posing with the Flatirons in the background one one of the spring’s few sunny days.

Read entire article here.